We have seen the digital age unfold at a rapid pace in the last decade with newer technologies taking over the evolving digital marketplace.…
Enterprise CMS related ideas & insights
Content Marketing Metrics : Ways to measure the KPIs of your Content Efforts
Gone are the days when you would keep your intel guarded only to reveal it to the right prospect or to a frequent customer. Content Marketing lets…
How to use node api hooks in drupal 7
A hook is a PHP function that has a defined set of parameters and a specified result type. When you are implementing a hook in a module you are…
A Step by Step Guide to Drupal 7 Custom Theme Development
A Drupal theme is a collection of files that provides a presentation layer for a Drupal website. In my opinion the user experience and the user…
TIL – Access Object Properties via Variable
I have been struggling hard since morning as I try to figure out something that was pretty simple in the end . The goal was to create a node…
Do your Content Marketing Efforts measure up with your User Engagement Goals?
If you are looking to rev up a content marketing campaign to improve your user engagement metrics, you might as well put in some thought into…
Integrating Drupal 7 with MongoDB to Manage Dynamic Web Content
MongoDB can be easily integrated with Drupal 7 to support millions of dynamic web pages on a daily basis to speed up the websites. This document…
Content Marketing Strategy for Lead nurturing and Successful Conversions
The Lead nurturing process plays the part of a catalyst that triggers the movement of leads down a sales funnel. Apart from the momentum it…
How to Create Custom Web Services for Drupal 7
Web based service applications/web services integrate different network platforms, applications, softwares and various other services to help you…
Cheatsheet for an Editorial Calendar : Gearing up for a Content Marketing Initiative
A Content Marketing campaign gains the right momentum when the entire content creation process has been scheduled in advance. The chief objective…