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We analyzed 20 pharma websites and spoke with 10 CMOs and digital leads from mid-to-large pharma brands across India.…
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The old model of field-force-led marketing is wearing thin. Doctors are busier, more digital, and less responsive to…
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The Indian pharma industry in 2025 is facing a pretty clear set of marketing challenges. Let’s get right into it.1.…
Recent releases
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Why Your Omnichannel Marketing Is Just Noise, And How to Fix It
We analyzed 20 pharma websites and spoke with 10 CMOs and digital leads from mid-to-large pharma brands across India. Almost everyone said the same thing. "We're spending on omnichannel HCP…
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2025 Pharma CMO Playbook: Doctors Have Changed. Marketing Hasn't.
The old model of field-force-led marketing is wearing thin. Doctors are busier, more digital, and less responsive to reps than ever before. Access is dropping. Differentiation is vanishing. And yet,…
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Top Marketing Challenges of CMOs in Pharmaceutical Industry
The Indian pharma industry in 2025 is facing a pretty clear set of marketing challenges. Let’s get right into it.1. Commoditization and Me-too ProductsThe biggest pain point: everyone’s selling the…
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Digital Marketing in Pharma: Why Personalization in Pharma Is Not Optional Anymore
There was a time when brand recall was enough. You ran a few awareness campaigns, sent reps out into the field, printed a visual aid or two, and hoped for the best. But that era’s done. What’s…
