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Read our handpicked blogs, curated for you.

Akanksha Mishra |
You don’t have a content creation problem. You have a content system problem. Every pharma marketing team in India is…
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Akanksha Mishra |
Your brand isn’t being ignored because your drug isn’t good.It’s being ignored because your team is still sending the…
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Akanksha Mishra |
Let’s be blunt; most pharma brands are spending more on digital marketing in pharma than ever before. But when it’s…
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Recent releases
Akanksha Mishra |

Build Once, Launch Everywhere: Inside a Modular Content Engine for Pharma in India

You don’t have a content creation problem. You have a content system problem. Every pharma marketing team in India is drowning in decks, videos, emailers, PDFs, landing pages, detailing slides,…
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Akanksha Mishra |

Stop Spamming Doctors. Start Engaging Them: A Tech-First Playbook for Doctor Engagement in India

Your brand isn’t being ignored because your drug isn’t good.It’s being ignored because your team is still sending the same generic PDF deck to 5,000 doctors and calling it engagement.If you're a…
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Akanksha Mishra |

Digital Marketing in Pharma: Is Your Marketing Spend Delivering or Disappearing?

Let’s be blunt; most pharma brands are spending more on digital marketing in pharma than ever before. But when it’s time to show what actually moved prescriptions or changed doctor behavior, the…
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Akanksha Mishra |

Reality of HCP Engagement Platforms: What Happens When Marketing, Sales, and Medical Actually Align?

Let’s be honest. Most pharma companies in India say they’re “cross-functional.” But talk to any CMO, and the reality is a different story. Marketing, sales, and medical teams often work in parallel,…
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