Akanksha
Akanksha Mishra
Market Specialist (Content)
Ms. Akanksha Mishra is a seasoned content writer for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

Choosing the Top Healthcare Digital Marketing Agency: How to Build a CRM System Doctors Actually Want to Use

Every pharma leader in India today is asking the same thing: How do we build meaningful digital relationships with doctors without wasting budgets on tools they never touch? The answer isn’t hiring…
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Akanksha Mishra |

2025 Pharma CMO Playbook: Doctors Have Changed. Marketing Hasn't.

The old model of field-force-led marketing is wearing thin. Doctors are busier, more digital, and less responsive to reps than ever before. Access is dropping. Differentiation is vanishing. And yet,…
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Akanksha Mishra |

Top Marketing Challenges of CMOs in Pharmaceutical Industry

The Indian pharma industry in 2025 is facing a pretty clear set of marketing challenges. Let’s get right into it.1. Commoditization and Me-too ProductsThe biggest pain point: everyone’s…
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Akanksha Mishra |

Digital Marketing in Pharma: Why Personalization in Pharma Is Not Optional Anymore

There was a time when brand recall was enough. You ran a few awareness campaigns, sent reps out into the field, printed a visual aid or two, and hoped for the best. But that era’s done. What’s…
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Akanksha Mishra |

Whatsapp Marketing: Why WhatsApp Is the Most Underused Pharma Channel in India

Everyone in pharma talks about “digital transformation.” Most mean a new CRM, maybe an e-detailer, or a few YouTube videos. But no one’s looking at what’s right under their nose. WhatsApp. It’s…
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Akanksha Mishra |

Why Traditional Agencies Are Failing Pharma CMOs in 2025

In 2025, pharma CMOs in India are staring down a familiar problem with a growing sense of impatience. They’re pouring money into campaigns, building brand assets, running awareness programs, but…
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