Drupal is an open source web development platform to manage  3 C’s (content, community and commerce). Drupal improves digital marketing experience by helping companies stay connected with customers, convert prospects, capture customer insights and deliver engaging web experiences.

Customers are likely to concentrate on products that help them take decisions (Content), interact with other customers to confirm their decision (Community) and obtain their selected product (Commerce). With Drupal, you can simplify your infrastructure and satisfy your customers with a single platform that can serve your content, community and commerce needs.

Content, Community & Commerce

Drupal allows digital marketers to customize and make effective use of the rich, immersive digital experience across the web, mobile and social medias. Drupal’s content management feature allows for full control of editing and management of your site from any browser with ease.

Drupal makes it easier to build online social communities that help turn thoughts into action. Drupal performs exceptionally well as a platform for community portals where contents are shared by the users. Communities built on Drupal, can be optimized to engage visitors, encourage participation and turn visitors into active contributors.

With Drupal, you can either create a separate E-commerce solution or add ecommerce functionality to your existing Drupal Website. Drupal has core set of features that can help you create a basic eCommerce site. You can personalize your eCommerce site as required to build online stores of small to large size with the contributed modules of Drupal.

Why Would Drupal is a Good Choice for my Organization?

Drupal is open & social framework

Drupal was created in the year 2001 and is completely open to download, use and modify. Drupal’s extensible architecture lets you build, customize and extend your website. With Drupal, administering a site is easier than ever.

Drupal being a multi-user system allows your visitors, log in as authenticated users or browse the site as anonymous users. You have the freedom to manage their access levels and assign roles for multiple permission level.

Drupal is content, design and everywhere

Drupal hosts and promote your content and goes beyond your site to mark your presence on all social medias. Drupal improves your websites search engine ranking by providing search engines what they want.

Drupal marks its presence in the web world by running millions of Web sites. It is a suitable platform for both small individual companies and large industry/government leading enterprises.

Thousands of free customizable themes are available in Drupal official sites that helps companies launch their own design.

Drupal is scalable & secure

Drupal can manage any number of requests and can store and process any amount of information at the same time. Drupal being used by many high profile websites is subjected to regular security testing by Drupal community as well as by security experts all over the world.

Drupal websites are protected from all common security threats those defined by the Open Web Application Security Project.

Drupal is as Drupal Does, And Drupal Does it All!

Ref - https://www.acquia.com/what-is-drupal
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