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Read our handpicked blogs, curated for you.
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The era of field-rep-only marketing is over. Now, even the most established pharmaceutical giants are struggling to…
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The Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024 marks a pivotal shift in how pharma companies…
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In the tightly regulated world of pharmaceuticals, marketing isn't just about reach and recall. It's about…
Recent releases
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A CMO's Guide: Why Traditional Pharma Digital Marketing in India Is Dying (And What to Do About It)
The era of field-rep-only marketing is over. Now, even the most established pharmaceutical giants are struggling to keep up with the pace of change. What once worked (rep visits, CME events, reminder…
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What Is the Uniform Code for Pharmaceutical Marketing Practices UCPMP 2024?
The Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024 marks a pivotal shift in how pharma companies engage in promotions and communications. Issued by India’s Department of…
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Compliance-Ready Digital Marketing in Pharma: How to Stay Safe and Scale
In the tightly regulated world of pharmaceuticals, marketing isn't just about reach and recall. It's about responsibility. With the introduction of UCPMP 2024, digital marketing in pharma…
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What Is Omnichannel Pharma Marketing and Why Indian Brands Can’t Ignore It
Pharma marketing in India is evolving rapidly, but many companies are still lagging when it comes to true omnichannel pharma marketing. While sales teams remain active, digital touchpoints are often…
