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Read our handpicked blogs, curated for you.

Akanksha Mishra |
Data silos in pharma are the invisible barrier holding back digital transformation. On paper, Indian companies are…
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Akanksha Mishra |
Pharma Content Ops is quickly becoming a boardroom topic in India. For years, marketing leaders treated content…
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Akanksha Mishra |
AI in Indian pharma is one of the most overused phrases in boardrooms today. Every CMO has seen slick vendor slides…
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Recent releases
Akanksha Mishra |

UCPMP 2024 Guidelines: What Every Pharma Marketer Needs to Know

The UCPMP 2024 guidelines are not just another regulatory update. They mark a decisive shift in how pharmaceutical marketing in India will be judged, tracked, and held accountable. For years, pharma…
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Akanksha Mishra |

Five Proven Ways to Cut MLR Approval Time in Pharma

Do you know why MLR approval is the silent killer of pharma campaigns? Every pharma marketer in India knows the frustration. You have a campaign ready, the creative is aligned, the channels are set,…
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Akanksha Mishra |

UCPMP 2024 Guide to Pharma Marketing Compliance and Faster MLR

Introduction: Why UCPMP 2024 Is a Turning PointUCPMP 2024 is not another guideline update. It is a reset for how pharma marketing works in India. For years, many companies have navigated compliance…
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Akanksha Mishra |

AI in Pharma and Healthcare: AI use cases that actually drive pharma scripts

The conversation around AI in Pharma and Healthcare has been dominated by hype. Predictions about robots replacing reps, algorithms discovering blockbuster drugs overnight, and chatbots taking over…
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