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Read our handpicked blogs, curated for you.
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Data silos in pharma are the invisible barrier holding back digital transformation. On paper, Indian companies are…
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Pharma Content Ops is quickly becoming a boardroom topic in India. For years, marketing leaders treated content…
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AI in Indian pharma is one of the most overused phrases in boardrooms today. Every CMO has seen slick vendor slides…
Recent releases
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Engagement Lessons Pharma CMOs Should Steal from Netflix
Why Netflix Should Be in Your Next Marketing Meeting. If you think that's a weird question, we have an answer! If you’re a pharma CMO in India, your biggest challenge isn’t reach. It’s relevance…
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Prescription Uptake Is a Data Problem, Not a Sales Problem
For years, when prescription numbers flatlined, pharma’s first instinct was to push the field force harder. Add more reps. Increase call frequency. Train them better.But here’s the thing: it’s not…
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Pilot Paralysis Is Costing Pharma Growth. Time to Scale or Stagnate.
Pharma marketing in India has no shortage of pilots. Every quarter, a new “digital-first” idea is tested. A chatbot here. A WhatsApp drip there. Maybe a webinar series that looked exciting on slides…
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Your Reps Could Be a Digital Engine. Here’s How to Switch It On.
Why the Field Force Alone Can’t Deliver AnymorePharma has always leaned on reps. They’re the frontline, the face doctors see. But here’s the truth CMOs know: rep-only models don’t work like they used…
