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Read our handpicked blogs, curated for you.
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CMOs do not struggle to justify campaigns; they struggle to prove Marketing ROI with hard numbers the board trusts. If…
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Pharma marketers in India know the frustration well. Campaigns stall not because the idea is weak, but because the…
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For Indian pharma, HCP engagement is no longer about reach; it’s about relevance and measurable impact. Boards want to…
Recent releases
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Whatsapp Marketing: Why WhatsApp Is the Most Underused Pharma Channel in India
Everyone in pharma talks about “digital transformation.” Most mean a new CRM, maybe an e-detailer, or a few YouTube videos. But no one’s looking at what’s right under their nose. WhatsApp. It’s…
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Why Traditional Agencies Are Failing Pharma CMOs in 2025
In 2025, pharma CMOs in India are staring down a familiar problem with a growing sense of impatience. They’re pouring money into campaigns, building brand assets, running awareness programs, but…
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How to Build a Marketing Ecosystem, Not Just Run Campaigns
Most pharma companies in India are still chasing campaigns. Monthly plans, burst tactics, launch calendars: then rinse and repeat. But let’s be honest. Campaigns aren’t enough anymore. Not in 2025.…
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If Your Platform Doesn’t Know Schedule H, You’re in Trouble
Every pharma marketing agency wants your attention. They pitch multichannel campaigns, dashboards, and digital wizardry. But here’s the thing: if the platform they’re pushing doesn’t understand…
