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Read our handpicked blogs, curated for you.

Akanksha Mishra |
Pharma marketing in India is evolving rapidly, but many companies are still lagging when it comes to true omnichannel…
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Akanksha Mishra |
In the highly regulated and competitive Indian pharmaceutical sector, traditional CRMs are failing to meet the…
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Akanksha Mishra |
HCP engagement in Indian pharma is no longer confined to field visits and static brochures. The expectations have…
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Recent releases
Akanksha Mishra |

What CMOs in Pharma Want from MarTech in 2025

The Indian pharmaceutical landscape is undergoing a significant shift. Commercial and marketing leaders are feeling the heat of change from every side, doctors expecting hyper-personalised engagement…
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Akanksha Mishra |

HCP Engagement in Pharma: Why Your HCP Strategy Needs Omnichannel Now

For pharma marketers in India, HCP engagement is becoming more challenging and fragmented than ever before. The reliance on isolated touchpoints, whether through sales reps, emails, webinars, or SMS…
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Akanksha Mishra |

How Top Pharma Digital Marketing Company in India Helps in Boosting Doctor Engagement with Marketing Automation

In today’s pharmaceutical landscape, doctor engagement is no longer a linear, rep-led interaction. Brand managers and marketing heads across top pharma companies in India are under pressure to…
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Akanksha Mishra |

Patient Engagement Platform Used by India’s Top Brands: What Pharma Leaders Are Doing Differently

India’s leading pharma brands have a common denominator today; they are investing in purpose-built, tech-driven patient engagement platforms that go beyond campaign execution. The focus is no longer…
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