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You don’t have a content creation problem. You have a content system problem. Every pharma marketing team in India is…
Your brand isn’t being ignored because your drug isn’t good.It’s being ignored because your team is still sending the…
Let’s be blunt; most pharma brands are spending more on digital marketing in pharma than ever before. But when it’s…
Recent releases
MarTech for Pharma in India: Indian Pharma’s 2025 Marketing Tech Stack
The Indian pharmaceutical industry isn’t playing catch-up anymore. It’s leading, especially when it comes to how it connects with doctors and patients. What’s driving that change? A sharper, smarter…
How CMOs Can Use Marketing Automation to Improve Doctor Engagement in Tier 2 and 3 India
For CMOs and Digital Brand Managers in the Indian pharmaceutical industry, the conversation has shifted. It’s no longer about reach; it’s about resonance. Especially in Tier 2 and 3 cities, where the…
A CMO's Guide: Why Traditional Pharma Digital Marketing in India Is Dying (And What to Do About It)
The era of field-rep-only marketing is over. Now, even the most established pharmaceutical giants are struggling to keep up with the pace of change. What once worked (rep visits, CME events, reminder…
What Is the Uniform Code for Pharmaceutical Marketing Practices UCPMP 2024?
The Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024 marks a pivotal shift in how pharma companies engage in promotions and communications. Issued by India’s Department of…