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Read our handpicked blogs, curated for you.
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Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
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From Data Chaos to Doctor Clarity in Pharma Digital Marketing
Pharma digital marketing has hit a turning point in India. The industry finally agrees that omnichannel is the future. But the execution is chaos- multiple systems, disconnected campaigns,…
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Your HCPs Are on WhatsApp, Not in Your CRM: The Missing Pharma Link
Pharma sales and marketing teams in India are staring at a strange disconnect. Doctors are active, responsive, and reachable, just not where your systems think they are. They’re on WhatsApp groups,…
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UCPMP 2024 Slowing Everyone Down? Here's a Tech-Led Guide to Pharma Marketing Management
Pharma marketing management in India is hitting a wall. The new UCPMP 2024 code has made compliance tighter, approval cycles longer, and marketers more cautious than ever. Campaigns that once took…
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How Indian Pharma Can Make Compliance an Advantage, Not a Burden
Let’s be honest: for most pharma marketers, compliance still feels like the slow, bureaucratic cousin that shows up just when you’re ready to launch something exciting. You’ve got a campaign ready,…
