Digital Experience Platforms: A Complete Guide

Digital Experience Platform (DXP) is the emerging category that is now at the core for most businesses. It is a part of enterprise software that seeks to meet the needs of companies that are undergoing a digital overhaul. The ultimate aim of DXPs is providing exceptional customer experience using a single platform. Even though DXPs are a single product, yet function as a whole suite of technologies working together to attain customer satisfaction.