Featured
Read our handpicked blogs, curated for you.
|
CMOs do not struggle to justify campaigns; they struggle to prove Marketing ROI with hard numbers the board trusts. If…
|
Pharma marketers in India know the frustration well. Campaigns stall not because the idea is weak, but because the…
|
For Indian pharma, HCP engagement is no longer about reach; it’s about relevance and measurable impact. Boards want to…
Recent releases
|
CMO's Guide to Pharma Compliance with MLR Automation
Pharma compliance in India is no longer just about staying out of trouble. It’s about protecting credibility, accelerating time-to-market, and ensuring every campaign you launch stands up to…
|
Omnichannel Pharma Marketing Strategies India 2025
Omnichannel Pharma Marketing has stopped being a “future trend.” In India, it’s already the deciding factor between pharma brands that grow and those that stay invisible. Doctors no longer want one-…
|
Strategy and Examples for Phygital Marketing in Healthcare
Phygital Marketing in Healthcare is more than a catchphrase, but a necessity. Healthcare is personal, yet increasingly digital. Patients still trust face-to-face consultations, but they also expect…
|
CMOs 2025 Guide on Generative AI in Pharma Marketing
Pharma marketing has entered a moment where old playbooks simply don’t work anymore. Doctors don’t pick up the phone for reps the way they used to. Patients don’t trust one-size-fits-all campaigns.…
