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Read our handpicked blogs, curated for you.
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Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
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The Compliance Advantage Turning UCPMP into a Competitive Edge
In most boardrooms, UCPMP is still seen as a regulatory headache. Something for compliance teams to manage, while marketing quietly complains about delays and restrictions. But this view is outdated…
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Pharma CRM Blind Spots: Why HCP Journeys Need More Than a Rep Log
Pharma CRM has long been the backbone of sales operations in Indian pharma. For years, it has served as the digital logbook of rep interactions, who visited which doctor, when, and with what message…
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Pharma Content Engines Why PowerPoint and Agencies Are No Longer Enough
Every pharma CMO knows the routine. A brand team needs new content. An agency is briefed, a PowerPoint deck is created, and then the MLR process drags for weeks. By the time it’s approved, the…
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Next Best Action Artificial Intelligence in Pharma Separating Hype from Real Outcomes
Everywhere you turn, someone is pitching artificial intelligence in pharma as the future. Vendors promise predictive insights, automated engagement, and “next best action” recommendations that will…
