Once again we hop on the journey to create a series of articles and this time we take on the challenge to deal with the topic DX - Digital Experience. We know about it but a very few speak about it. You get promised to get it delivered, but a lot of elements get left out in the process to seek and find.
More often than you realize Digital Experience delivery becomes a less important “thing” than other preferred things that gets decided during procurement like pricing and revenue optimization.
We fail to realize that an engaging, synonymous digital experience holds the key to the code of holding your consumers with you. is the key to effective engagement in today’s integrated digital world. Companies are able to customize digital experiences for their employees with personalized, targeted content for fully connecting with customers, coworkers and Business Partners in the most powerful and productive way.
Digital experience solutions empower users with instant access to the information they need — when they need it. Accessibility is based on the user profile and is supported by all device types. The digital experience yields greater overall organizational efficiencies from target marketing to anticipating customer issues, to breaking down communication barriers, and more.
What does Digital Experience mean?
For your people
Your employees and others who contribute to your content go through the hassle to create, edit, analyse that goes on to get displayed on the screens worldwide in all kinds of devices. You might have a number of platforms and a lot of contributors for all, and there are times when an article created on one platform needs to be put on another, what do you do then? You ask them to recreate. Does that go smoothly for them? No.
Just like how your end users need a digital experience designed and customized just for them, so do your employees. The authoring experience should be tailor made for them so that it is hassle-free and they concentrate on what they do best, to create.
Digital experience for your employees mean how well you can communicate, how seamlessly you can use analytics tools for all of your websites and how easily can consumers interact with content that is on display with social sharing and mobile web delivery.
Most Publishing establishment that runs web platforms are large with lots and lots of pages and content running live. There are business decisions that need to come into action, there are questions your resource team asks you.
But are you able to evaluate what is it, that is best for your business? Should you migrate? Should you use the current CMS? Should there be customizations? Does that reduce manual working time?
For your consumers
Your consumers are the easiest chunk of people to please, you know what they want. An intuitive and immersive experience that is same for whatever screen they use. And isn’t that is one of the things that your vendor promises you?
Because Digital experience is fundamental to everyone’s everyday life, we will talk about the things that fall under this category the next time. What makes up “Digital Experience”?
If you like this, you might want to check out this series about Cloud