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Read our handpicked blogs, curated for you.
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Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
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MLR Compliance Automation for Scalable Pharma Marketing
Schedule H, MLR Reviews, and Tech: Making Compliance InvisibleCompliance has always been the slowest part of pharma marketing. Campaigns stall, approvals drag, and marketing teams end up waiting…
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Why Field Force Enablement Needs to Be MarTech’s Next Frontier
Here's the overlooked truth: in Indian pharma boardrooms, digital transformation usually gets framed around CRM platforms, doctor engagement dashboards, or omnichannel campaigns. But let’s be…
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10 MarTech for Pharma Metrics That Actually Matter in Pharma Marketing in 2025
Moving past vanity metricsPharma CMOs in India have had enough of dashboards cluttered with “likes,” “clicks,” and “reach.” Those numbers look good in quarterly reviews, but they don’t answer the…
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Healthcare Digital Marketing Systems for Pharma Growth
Talk to any pharma CMO in India and you’ll hear the same story. Everyone wants to sell them a pilot. A chatbot pilot. An omnichannel pilot. A CRM pilot. After two quarters of experimenting, the…
