Do you feel overwhelmed by the wide array of marketing automation tools available in the market? A growing business may not be able to cater to every customer’s needs individually and yet each customer is considered a priceless prospect anytime. This is where Marketing Automation steps in to save the day. Marketing Automation as the name suggests is the automation of marketing tasks across multiple channels like the email and social media, basically activities that were executed manually by the marketers until the recent past.

With Drip Marketing gaining precedence over the usual lead nurturing initiatives, the digital integration of marketing automation tools is a big leap forward for marketing communication. Marketing automation tools are software platforms and technologies that can be integrated seamlessly with a Drupal based website with the help of custom modules, like the ones we have discussed here.

# Volacci Automatr Module

A marketing automation tool built specifically for open source platforms like Drupal CMS, Volacci Automator helps the companies in streamlining and automating the marketing tasks. It also helps the companies in measuring the efficacy of a marketing campaign. The Volacci Automatr Module when integrated with a Drupal website allows you to create lists to store contacts that have been categorised based on the responses to an email marketing campaign or some promotional activity on your website. The Automatr Drupal Module also lets you generate reports within the website at designated intervals which can be simultaneously sent across to multiple recipients.

# Google Analytics

Now you can have the web statistics tracking feature on your Drupal website by integrating the Google Analytics module with it. Features like domain tracking, monitoring files and other downloads, AdSense support, tracking Drupal messages and User ID across different devices, along with Demographics and Interest Support can be added seamlessly by deploying the Google Analytics Module.

# Marketo MA

The Marketo MA Module helps you integrate the tracking capabilities offered by the Marketo Automation tool. Webform integration and user registration are key features of this module which also helps you in assessing your website’s ability to capture lead data. This module lets you add Munchkin Tracking code to your web-pages to help capture lead data during user-creation, updates and login. The Drush support in this module helps you in observing the lead activity and related details.

# Eloqua API

A demand generation and marketing automation tool all rolled into one, Eloqua has been specially formulated to streamline all your end-to-end sales processes. Eloqua API lets you re-post the form submissions to the Eloqua automated marketing platform, provided you have an Eloqua subscription to begin with.

# Wildfire Email Marketing Platform Module

This module is meant to integrate Wildfire email system with a Drupal website to facilitate the sending of bulk emails in just a few clicks. You can also drop in Drupal content into the mail directly without any hassles, which can be easily forwarded to a list of subscribers. The client module has features like list and content management, mail template and tracking tools for various jobs. The “job information” is gathered and sent to the Wildfire HQ servers while the bulk mail is sent through white-listed mail servers.

# Mailchimp Core Module

Mailchimp makes it easy for you to create multiple mailing lists based on specific lists sourced from a database of contact lists. This module lets you maintain subscriptions in real time while enabling the option of “interest group” subscriptions for a better mailing list control. The end users have the option of subscribing to specific lists during registration while they are able to manage their subscriptions from their respective account pages.

# Loopfuse Integration

The development of this module was funded by Acquia in the initial phase to integrate Loopfuse OneView application with their Drupal-based corporate website. An open source solution, Loopfuse Integration lets you automate your marketing processes like lead qualification and lead scoring by tracking the web-activities on your Drupal website. You need a LoopFuse account and a CRM software before deploying the Loopfuse Integration module on your website. The Version 6.x of Loopfuse Integration requires you to have the Webform module pre-deployed to facilitate forms integration.

# HubSpot Integration

The HubSpot module is meant to integrate Hubspot, an inbound marketing software platform with a drupal website. This module facilitates the submission of webforms to the HubSpot Leads API to help in tracking leads through Hubspot.

# Silverpop Engage Drupal module

An efficient marketing tool to keep track of customer engagement, Silverpop is a widely used marketing automation and e-mail marketing software. The Silverpop Engage Drupal module helps you add the visitor tracking functionality to your Drupal website through seamless integration. It helps you in adding a host of other features to the website like webform lead integration, web-page tracking and custom-event tracking. A website owner needs to sign-up with to enable the configuration settings for the module.

The integration of marketing automation software with a Drupal website lets you measure the levels of engagement with your prospects. While it lets you create and manage a lead flow that makes lead conversion, it also makes an end-to-end sales process quite effortless. If you are still undecided about the custom module your website requires to integrate an effective marketing automation system, let us guide you through the process with our enterprise level web solutions.

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